Design a Better Small Business workshop

Next session: Monday January 26, 2026 at 2:30-4:30 MT – $75, RSVP here

Too many small business owners don’t have insight into exactly how they make money.

“It comes in, I spend it!”
“My clients have been the same forever, I don’t really think about it.”
“I have contracts and they seem to do me fine.”
“I just want to make my art and it’ll sell!”

These ^ approaches can be fine, until it’s time to make a change. When you want to

–> make more money

–> if you’re not happy with how you make money and want to change directions

–> if you want to be more intentional on the impact you make with your money

–> if you want to try a new thing [a product, a service, an offering] but aren’t sure how it’ll fit in

Then, it’s time to design your business – specifically, it’s time to understand and get intentional about your business model and revenue model

To do this:

  1. Analyze what you do in your business – what do you sell, to who, why?
  2. Learn to estimate the revenue
  3. Understand how income is only part of your revenue – and which part
  4. Identify an income gap + the revenue you need to fill it
  5. Sketch out a new/adapted offering for a customer based on what they value
  6. Rapidly test the financial impact of that offer
  7. Decide how to experiment with it

If you want support doing taking these steps, then check out this workshop!

WORKSHOP: DESIGN A BETTER SMALL BUSINESS

In this small business workshop, you’ll examine revenue, clarify an idea, and refresh the things you do in your business, so it works better for you – and for your customers / clients!

You’ll learn by doing how to
– create meaningful experiments to refresh your business model using proven design tactics,
– revise and quickly test your new business model,
– how to connect these changes to things that matter to you and your customers/clients
– Leave with a plan to implement in weeks, not years

These are methods I teach frequently, in 1:1 coaching and in innovation workshops with startups and teams – get the best from design thinking and apply it to your work <3

Sign up for the live, remote, two-hour workshop here – $75